Presidential Mountain Resort

(Introduction)

This project was about more than design—it was about creating an experience. The goal was to immerse potential guests in the feeling of Presidential Mountain Resort, capturing the fresh mountain air, scenic beauty, and sense of escape that defines the New Hampshire experience.

(Challenges)

The challenge was to identify and effectively reach a diverse audience of potential guests, each drawn to Presidential Mountain Resort for different reasons. The campaign needed to communicate distinct value points while maintaining a cohesive brand experience.

(Client)

Presidential Mountain Resort

(Services)

Brand Identity, Strategy, Marketing Ads

(Final thoughts)

To address this challenge, a three-part marketing campaign was developed, with each advertisement strategically tailored to a different segment of the resort’s audience. Together, the campaign created a unified message while speaking directly to the unique interests of each customer group.

All works

(Portfolio )

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